Events
Integrated Marketing Communications: Addressing the challenges and how to measure return on investment
AMEC held a half Day conference on Wednesday 5th March chaired by Philip J. Kitchen, Professor of Strategic Marketing at Hull University Business School, UK.
Nearly 100 people attended the event to hear:
Dr Peter Cain – Vice President, Millward Brown Optimor
Jan Lindemann – Managing Director, Brand Valuation, Interbrand
Ken Kelling – Communications Director, Visit London
Kelly Walsh – Managing Director, MS&L Consumer Marketing
