2009 EVENTS
Auf Wiedersehen Berlin
Nearly 200 delegates from 28 countries attended the 1st European Summit on Measurement presented by AMEC and the Institute for Public Relations in Berlin.
Our numbers included special guests from international trade bodies. Official delegates can download speaker presentations using the special conference password from the Berlin Summit site at http://www.ameceuropeansummit.org/summit/.
The Summit was presented by the International Association for Measurement and Evaluation of Communication (AMEC) and theInstitute for Public Relations. The German Public Relations Association (DPRG) was the Official Summit partner and we also thank our German national sponsor, Ausschnitt Medienbeobachtung and the Welcome Reception sponsor, PMG Presse-Monitor.
The Changing Face of Media and its Impact on Communications Measurement
1st European Summit on Measurement June 10-12th, Berlin, Germany
Speakers are being confirmed daily for what promises to be
RESERVE your booking
NOW and book your flights
NOW. Berlin is well served by international airlines as well as the low price carriers who are offering great price deals right now.
Speakers confirmed to-date include:
- Bjorn Edlund, VP Communications, Shell International
- Pablo Fernández Calvo, Director of Communication, BBVA
- David Michaelson, President
- Neil Martinson, Director of News & PR, UK's Central Office of Information
- Frank Oviatt, President & CEO of the Institute for Public Relations
- Katie Paine,CEO, KD Paine & Associates
- David Rockland,Partner,Managing Director,Ketchum
- Dr Christopher Storck, Principal, HeringSchuppener
- Dr Tom Watson,
- Dr Donald K Wright,
- Professor Dr Ansgar Zerfass, EUPRERA/University of
The
A particular focus of the plenary session on June 11th and 12th will be to examine the rise and impact of social media along with the challenges that communications face in a global downturn.
The
The
The
- June 10th – The Workshop Day
- June 11th and June 12th - Plenary Session
Topics at the plenary sessions on June 11th
and 12th will include:
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Social Media – The Big New
- Traditional Media is Adapting with Confidence to Embrace the Challenge of Social Media
- How Clients see Media Change and Experiments with Communications Models
- International Measurement - an Insight into the Latin American Regional Analysis for BBVA
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In Defence of AVE's
- What Media Evaluation will look like in the future: the next generation
- Public Relations in Europe - Status Quo and Future Challenges
- The Comparative Communications Effectiveness of Advertising and PR
- Social Media Measurement Case Studies
- The Role of Research in Communications
- Predicting the Future for Communications-What International Research Tells Us
Delegate Rates -
Book
BEFORE 31st March 2009
AMEC/DPRG Members
Non-Members
Full
€ 595
€ 715
€ 495
€ 595
Workshop Day Only - June 10th
€ 195
€ 235
BOOK
AFTER 31st March 2009
AMEC/DPRG Members
Non-Members
Full
€ 695
€ 835
€ 595
€ 715
Workshop Day Only - June 10th
€ 295
€ 355
What's included in the Delegate Fee
Hotel and travel costs are not included in the conference fee. Lunch and refreshments will be provided. Dinner on 11th June at the Reichstag is included in the fee for all summit delegates. Delegates only attending the Workshop Day will be provided with refreshments and lunch on that day only.
RESERVE your booking now and book your flights NOW. Berlin is well served by international airlines as well as the low price carriers who are offering great price deals right now. You can also secure special rates by using our online booking form at the Hotel Concorde, Berlin where the Summit will be held. AMEC has negotiated a special room rate for Summit attendees at this outstanding new hotel which is available until Tuesday March 31st 2009. To take advantage of these special rates which include full breakfast and Wi-Fi access throughout the hotel & summit, please indicate below the nights you require accommodation and you will receive confirmation immediately from the hotel.
Please go to the online booking form to reserve your delegate place and accommodation.
2008 Events
20 November 2008
Grand prix honours for Echo Research, GlobalNews and TNS Media Intelligence at the 2008 AMEC Awards
Echo Research won the prestigious Judges' Platinum Award for their work for the Government of the Kingdom of Saudi Arabia at the 2008 AMEC Communication Effectiveness Awards held at The Cumberland, London on Wednesday November 19th.
The judges described the analysis provided by Echo Research as a brave and wide ranging analysis which sought to provide honest and unflinching communications advice.
The Innovation Award was given to TNS Media Intelligence Cymfony for what the judges called “groundbreaking analysis” of the impact of advertising during America's Super Bowl.
GlobalNews Group of Argentina took the Grand Prix International Members' Award, for the second year running, for work they did for the global financial group, BBVA, in Latin America.
The Young Professional of the Year Award was won by Darryl Sparey of Media Report.
The other gold awards on the night were given to Media Measurement for their work for VisitScotland Europe and Echo Research for their work for SeverStal.
Other AMEC member company award winners were Cision, Durrants, MediaMarket, Mediastow, Mediatrack Research, Metrica, NEWBASE, Press Data, Publistat and Slovakia Online.
The Awards, which are now in their seventh year, seek to recognise and promote best practice in communication planning, research and evaluation. The 2008 programme enjoyed the highest number of AMEC members entering and showed a 7.5% increase in the number of entries compared with a year ago.
The judging panel was chaired by Dr Tom Watson, Deputy Dean and Reader in Communications at Bournemouth University.
The Awards were sponsored by Bostico International, CCS Content Conversion Specialists, NLA Precise Media Press Data and Press Index. CorpComms magazine, media partner published AMEC's 2008 Measurement and Evaluation Awards Showcase.
For photos, please visit:
http://gallery.johnnygreig.com/
Password: amec
AMEC Member Day
including half-day Digital Workshop & Awards Ceremony
London, Wednesday 19th November
AMEC's Member Day on Wednesday 19th November consisted of three key elements that combine to offer members knowledge-share and networking opportunities. AMEC's Member Day started with a half-day workshop on measuring digital media, followed by the AGM in the afternoon and the AMEC Awards in the evening.
10.00am Half Day Workshop:
Digital Media and the Need to Measure its Impact
The client market-place is confused! Can the impact of digital and social media be measured? Our presenters will look at the client need for real advice in this area and of the AMEC member opportunity.
AMEC's 1st Business Monitor market study shows that only 5% of members are asked by their clients to measure social media in the scope of their overall work.
Is that low number because
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The client has not yet put a priority on non print media evaluation?
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Or could think that it is not possible to measure digital communications?
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Or do we need to educate clients about the importance of measuring digital communications?
The workshop will be chaired by Barry Leggetter, AMEC's Executive Director. The presenters are:
v
James Warren
, Chief Digital Strategist and Head of Digital,
v
Katie Paine
, head of KD Paine & Associates (joining by audio & Live Meeting link from
v
Tom Watson
, Deputy Dean and Reader in Communications,
Member Case Studies and Insight on Digital and Social Media evaluation will be presented by
v
Ingrid Moorkens,
v
Paul Miller,
Past Events
"Integrated Marketing Communications: Addressing the challenges and how to measure return on investment"
AMEC held a half Day conference on Wednesday 5th March chaired by Philip J. Kitchen, Professor of Strategic Marketing at Hull University Business School, UK.
Nearly 100 people attended this successful event.
