Echo Research won the prestigious Platinum Award as well as the Innovation Award for their work for McDonald’s at the 2007 AMEC Communication Effectiveness Awards held at The Cumberland, London on Monday November 19th.
The judges described the analysis provided by Echo Research as a very good piece of integrated research that provided a real breakthrough for McDonald’s in terms of making a major change to its communications.
The other Grand Prix Award winner was GlobalNews Group of Argentina who took home the International Members’ Award for the work they did for Merck, Sharp and Dohme across 12 offices in Latin America.
The Young Professional of the Year Award, which was introduced for the first time this year, was won by Anna Hulda Sigurðardottir of Fjölmiðlavaktin in Iceland. Fjölmiðlavaktin also took home a commendation in the newly-introduced Development Award along with Anne Curtis of Media Measurement.
The other gold award winners on the night were Millward Brown Precis, who won gold awards for their auto clients Toyota North America and Ford of Europe. Metrica won a gold for their work for Nissan.
Echo Research also took home another two gold awards for their work with Qualifications and Curriculum Authority and Mars Inc.
Other AMEC member company award winners were Cision, Fjölmiðlavaktin, MediaMarket, Media Measurement, Media Monitors, Media Report and Mediatrack Research.
This year the awards attracted 67 entries across 14 categories, showing a 30% increase in participation. The judging panel was chaired by Dr Tom Watson, Reader in Communications at Bournemouth University.
Speaking to guests at the Awards ceremony, Dr Watson said: “An overwhelming feature of this year’s AMEC Awards was the basic strength of the short-listed entries, demonstrating how widespread the use of measurement and evaluation has become.”
The Awards were sponsored by Bostico International, CCS Content Conversion Specialists, EDS Media, Precise Media Press Data and Press Index. CorpComms magazine is this year’s media partner and publisher of the Measurement and Evaluation Showcase.
Editor Notes:
AMEC (the Association for Measurement & Evaluation of Communication) represents major media analysis companies and individuals worldwide. AMEC Full Members adhere to AMEC's Quality Assurance Code and provide professional, independent and impartial planning, evaluation and research.
For further information and photos:
Jacqueline Milton: 44 (0) 20 8675 4442 or email: jacquelinemilton@amecorg.com
Full Results |
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Best Use of Media Evaluation - Public |
Sponsored by EDS Media |
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Echo Research |
Qualifications and Curriculum Authority |
Gold |
|
Media Report |
Home Office - Inside Justice Week Campaign |
Silver |
|
Cision |
Advantage West Midlands |
Bronze |
|
Fjölmiðlavaktin |
Ministry of Social Affairs/Immigrants and Foreign Labour |
Bronze |
|
Best Use of Media Evaluation - Not for Profit |
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Cision |
Zoological Society of London (ZSL) |
Silver |
|
Echo Research |
GAVI's PneumoADIP |
Bronze |
|
MediaMarket |
VHI |
Bronze |
|
Metrica |
Cancer Research UK |
Bronze |
|
Best Use of Media Evaluation - Business to Business |
|
|
|
Media Measurement |
Martin Dawes Systems |
Silver |
|
Millward Brown Precis |
Toyota Motor Europe - Motor Show Launches, Embargo v Pre Release |
Silver |
|
MediaMarket |
O2 |
Bronze |
|
Mediatrack |
Browne Jacobson |
Bronze |
|
Best Use of Media Evaluation - Business to Consumer |
|
|
|
Echo Research |
McDonald's |
Gold |
|
Millward Brown Precis |
Toyota North America/Hybrids |
Gold |
|
MediaMarket |
Vodafone |
Bronze |
|
Millward Brown Precis |
EDF Energy/Energy Pricing |
Bronze |
|
Best Use of Media Evaluation - International Single Market |
Sponsored by Bostico International |
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|
MediaMarket |
BT Ireland |
Bronze |
|
Best Use of Media Evaluation - International Multi Market |
|
|
|
Millward Brown Precis |
Ford Of Europe - Emotive Strategy |
Gold |
|
GlobalNews Group |
Merck Sharp & Dohme |
Silver |
|
Echo Research |
HP IPG EMEA |
Bronze |
|
Best Use of Integrated Media Evaluation/Research |
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Echo Research |
Mars Inc |
Gold |
|
Millward Brown Precis |
Land Rover - Freelander 2 Launch |
Silver |
|
Echo Research |
Business for Diplomatic Action - Outreach to Germany |
Bronze |
|
Best Use of Measurement for a Single Event |
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Metrica |
Nissan - Qashqai European Launch |
Gold |
|
Cision |
Airport Express Alliance |
Silver |
|
Echo Research |
Financial Services Authority: Private Equity Market Discussion Paper |
Bronze |
|
Media Monitors |
Harmony Day - Department of Immigration and Citizenship, Australia |
Bronze |
|
Best Use of New Media Measurement |
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Echo Research |
French Election |
Bronze |
|
Development Award |
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|
Anne Curtis |
Training & Development for AMEC Members |
Commended |
|
Fjölmiõlavaktin |
Fjölmiõlavaktin/Media Evaluation Results and Profession |
Commended |
|
Young Professional of the Year |
Sponsored by Press Data |
|
|
Fjölmiõlavaktin |
Anna Hulda Sigurõardóttir |
Winner |
|
Cision |
Nicholas G L Byrne |
Finalist |
|
Echo Research |
Ben Lloyd |
Finalist |
|
Innovation Award – Grand Prix |
Sponsored by CCS Content Conversion Specialists |
|
|
Echo Research |
McDonald's |
Winner |
|
International Members' Award – Grand Prix |
Sponsored by Press Index |
|
|
GlobalNews Group |
Merck Sharp & Dohme |
Winner |
|
Platinum Award – Grand Prix |
Sponsored by Precise Media |
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Echo Research |
McDonald's |
Winner |