20 November 2008
Grand prix honours for Echo Research, GlobalNews and TNS Media Intelligence at the 2008 AMEC Awards
Echo Research won the prestigious Judges' Platinum Award for their work for the Government of the Kingdom of Saudi Arabia at the 2008 AMEC Communication Effectiveness Awards held at The Cumberland, London on Wednesday November 19th.
The judges described the analysis provided by Echo Research as a brave and wide ranging analysis which sought to provide honest and unflinching communications advice.
The Innovation Award was given to TNS Media Intelligence Cymfony for what the judges called “groundbreaking analysis” of the impact of advertising during America's Super Bowl.
GlobalNews Group of Argentina took the Grand Prix International Members' Award, for the second year running, for work they did for the global financial group, BBVA, in Latin America.
The Young Professional of the Year Award was won by Darryl Sparey of Media Report.
The other gold awards on the night were given to Media Measurement for their work for VisitScotland Europe and Echo Research for their work for SeverStal.
Other AMEC member company award winners were Cision, Durrants, MediaMarket, Mediastow, Mediatrack Research, Metrica, NEWBASE, Press Data, Publistat and Slovakia Online.
The Awards, which are now in their seventh year, seek to recognise and promote best practice in communication planning, research and evaluation. The 2008 programme enjoyed the highest number of AMEC members entering and showed a 7.5% increase in the number of entries compared with a year ago.
The judging panel was chaired by Dr Tom Watson, Deputy Dean and Reader in Communications at Bournemouth University.
The Awards were sponsored by Bostico International, CCS Content Conversion Specialists, NLA Precise Media Press Data and Press Index. CorpComms magazine, media partner published AMEC's 2008 Measurement and Evaluation Awards Showcase.
For photos, please visit:
http://gallery.johnnygreig.com/
Password: amec
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Best Use of Media Evaluation - Business to Business
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Echo Research
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BVCA
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Bronze
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Mediatrack
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BUPA
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Silver
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Metrica
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Symantec
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Bronze
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Metrica
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Ebay
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Bronze
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Best Use of Media Evaluation - Business to Consumer
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Cision
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O2
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Silver
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MediaMarket
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Hibernian Group
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Bronze
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Media Measurement
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Hilton Hotels
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Bronze
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NEWBASE GmbH
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Arcandor
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Bronze
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Press Data
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FirstScot Rail
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Bronze
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Best Use of Media Evaluation - International Multi-Market Activity
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Echo Research
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Unisys
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Silver
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GlobalNews Group
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BBVA
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Gold
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Metrica
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EBAY International
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Bronze
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Metrica
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Symantec
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Silver
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Best Use of Media Evaluation - International Single Market Activity
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Sponsored by Bostico International
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Echo Research
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European Foundation for Democracy
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Silver
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Echo Research
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Special Advisor to the
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Gold
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Best Use of Media Evaluation - Not-for-Profit
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Sponsored by CCS Content Conversion Specialists
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Durrants
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No Smoking Day
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Bronze
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Media Measurement
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Visit
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Gold
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Media Report
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Finance
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Silver
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Metrica
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11 Million
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Silver
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Best Use of Media Evaluation - Public Sector
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Sponsored by Precise Media
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Metrica
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London Development Agency
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Bronze
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TNS MI
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English Partnerships
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Silver
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Best Use of Digital Media Measurement, including Social Media
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Echo Research
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EADS
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Silver
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Metrica
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Symantec
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Silver
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Best Use of Integrated Media Evaluation/Research
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Echo Research Ltd
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SeverStal
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Gold
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Mediastow
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ALDAR/Trust
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Bronze
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Metrica
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Ebay International
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Bronze
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Best Use of Measurement for a Single Event
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Sponsored by Press Data
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Durrants
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Disasters Emergency Committee
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Bronze
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Echo Research
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Airbus
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Silver
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Metrica
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London Development Agency
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Bronze
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TNS Media Intelligence
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Superbowl
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Gold
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Young Professional of the Year Award
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Media Report
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Darryl Sparey
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Winner
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Metrica
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Claire O'Sullivan
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Finalist
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Publistat
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Anouk Reints
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Finalist
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Grand Prix Award - Judges' Platinum Award
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Sponsored by Precise Media
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Echo Research
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Government of the
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Winner
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Grand Prix Award - Innovation Award
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TNS Media Intelligence Cymfony
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Super Bowl Ads
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Winner
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Grand Prix Award - International Members' Award
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Sponsored by Press Index
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GlobalNews Group
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BBVA
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Winner
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Commendation
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Slovakia Online
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Mediahit
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Mediahit
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