The Categories for 2010

We have 16 Awards categories, including two new categories for 2010. If a project is suitable for more than one category, AMEC members can enter it into all relevant categories.


  • Best Use of Communication Measurement : Public Sector
    These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities.

  • Best Use of Communication Measurement: Not-for-Profit
    These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities.

  • Best Use of Communication Measurement: Business-to-Business
    These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities.

  • Best Use of Communication Measurement: Business-to-Consumer
    These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities.

  • Best Use of Communication Measurement: International – Single-market Activity
    These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities. (Please note that ‘International' is defined from the viewpoint of the client.)

  • Best Use of Communication Measurement: International – Multi-market Activity
    These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities. (Please note that ‘International' is defined from the viewpoint of the client.)

  • Best Use of Integrated Communication Measurement/Research
    This award recognises those entries which demonstrate best practice for combining communication measurement with another research technique, such as: consumer research; journalist research; attitudinal research; online research; or business measures (eg share price, sales) in order to give the client a more thorough and robust understanding of its position. These could be employed in a crisis management scenario, specific campaign, new launch, or as part of ongoing activity.

  • Best Use of Measurement for a Single Event
    This award recognises those entries which demonstrate best practice in communication measurement of a single event. Events may be trade conferences, industry exhibitions, sporting events, elections, charity or similar events. This category is particularly suited for companies who provide quantified measurement of the results of media campaigns for specific events.

  • Best Use of Social Media Measurement
    This award recognises those entries which demonstrate best practice in measurement of social media either for a campaign or ongoing activities. Social media encompasses all forms of media that is delivered using digital technology. The social media can be evaluated as part of a campaign integrated with traditional media but the entry should focus on the objectives, execution and results of the social evaluation element rather than the traditional media.

  • Young Professional of the Year Award
    This award recognises the excellent work of young professionals in all areas of communication measurement who make a valuable contribution to the companies that they work for by providing excellent client services and by developing and driving business. In addition, these individuals should show considerable promise as future leaders of the industry. This award is open to individuals who are under the age of 35 on 17 November 2010. Only open to AMEC members

New for 2010

  • Best use of a research, measurement and evaluation programme by an agency
    This award is open to PR consultancies. It recognises agencies who demonstrate best practice in providing a programme of programme measurement and evaluation for their clients.

  • Best use of a research and measurement programme of evaluation by
    • A private sector in-house communications team
    • Not for-profit and public sector communications team
    This award recognises those in-house communications teams who can demonstrate an established and effective programme of measurement and evaluation as a routine part of their PR, research and marketing campaigns.

The Grand Prix Awards: selected by the judges from the winning entries of each category

  • Innovation Award
    This award will be presented to the entry from all the categories which the judges felt provided the most creative and innovative solutions to the challenges faced by the communication measurement industry.

  • International Members' Award
    This award will be presented to the entry which the judges felt was the most outstanding from all the entries received from an AMEC Member headquartered outside the UK. Please note that entries from UK operations of such members will not be considered for this award.

  • The Judges' Platinum Award
    This award will be presented to the entry which the judges felt was the most outstanding from all of the entries.

Special Award

  • The Chairman's Award
    This award is given annually by the Chairman of the AMEC Board to recognise outstanding contribution to AMEC and the communication measurement industry.

If any member needs clarification on categories, please contact Nicola Gardiner at nicolagardiner@amecorg.com

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