Barcelona Principles agreed as industry's first “key step forward” - More work and industry commitment needed
London, 22nd July, 2010 – The 'Barcelona Declaration Measurement Principles', the first global standards for PR measurement, have been signed off after a consultation process agreed by more than 200 delegates at the recent Barcelona Summit on Measurement.
David Rockland, Partner/CEO Ketchum Pleon Change and Global Research, and Chairman of AMEC's US Agency Research Leaders Group, who led the consultation process, emphasised this was just the start of a change process.
