Introduction to AMEC
The International Association for Measurement and Evaluation of Communication (AMEC) is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. Since its formation in London in 1996 with just 7 members, it has grown into a trade body whose purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals.
The latest initiative is the establishment of the AMEC US Agency Research Leaders Group as our first International Chapter and which has the objective of engaging leading research professionals in new industry thinking.
Through this commitment we aim to grow the industry, enabling wider recognition in all countries where members operate.
AMEC currently has members in Argentina, Australia, Belgium, Bosnia-Herzegovina, Brazil, Canada, China, Croatia, France, Germany, Hungary, Iceland, Ireland, Italy, Japan, Macedonia, Malaysia, Norway, Portugal, Romania, Russia, Scandinavia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Turkey, United Arab Emirates, the UK and the US.
All AMEC Full members are bound by the AMEC Quality Assurance Code and provide professional, independent and impartial communications planning, evaluation and research. They guarantee technical expertise and ensure best practice, best quality and best value to their clients.
