BARCELONA DECLARATION SIGNED OFF!
London, 22nd July, 2010 – The 'Barcelona Declaration Measurement Principles', the first global standards for PR measurement, have been signed off after a consultation process agreed by more than 200 delegates at the recent Barcelona Summit on Measurement.
The five organisations, led by AMEC who created the Barcelona Principles at the 2nd European Summit in Barcelona in June, were the Global Alliance, IPR Measurement Commission, AMEC, PRSA and ICCO.The Summit was organized by the Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations. Listen to the podcast.
David Rockland, Partner/CEO Ketchum Pleon Change and Global Research, and Chairman of AMEC's US Agency Research Leaders Group, led the consultation process.
He said: “We are delighted that as an industry we have taken a first and very significant step forward in developing standards and professionalizing how we approach the measurement of public relations
The 7 Barcelona Principles are:
1. Importance of Goal Setting and Measurement
2. Measuring the Effect on Outcomes is Preferred to Measuring Outputs
3. The Effect on Business Results Can and Should Be Measured Where Possible
4. Media Measurement Requires Quantity and Quality
5. AVEs are not the Value of Public Relations
6. Social Media Can and Should be Measured
7. Transparency and Replicability are Paramount to Sound Measurement.
Click here to see the full version of the Barcelona Principles.
We remain very proud of what we have accomplished to date, and look forward to the continued adoption of the Barcelona Principles across the entire industry.
AMEC Awards – you still have time!
ENTRY DEADLINE EXTENDED BY 2 WEEKS TO FRIDAY 30 JULY
Contact the Awards organiser, Nicola Gardiner at nicolagardiner@amecorg.com
Click here for information on the categories, how to enter the awards and to download the entry form.
This year's ceremony will be held on Wednesday, 17 November in the Avenue restaurant in Mayfair, central London. EarlyBird Dinner booking fees have been held at last year's prices. Make sure you book your places early.