Media Evaluation

Media evaluation is a tool used to measure corporate or brand reputation. It has become an integral part of the planning, reseach and evaluation process used by PR practitioners.

PR Measurement, Research and Planning in the UK 2006

Metrica has recently completed a survey on PR Measurement, Research and Planning in the UK 2006.  The findings are based on an online survey with PR and marketing management form 104 UK organisations, carried out during the summer of 2006.

For a copy of the pdf please click here Metrica Report - PR Measurement.pdf